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Campaign Catalogue v2.0

The Growth
Catalogue.

"Done-for-you" marketing firepower. We diagnose your leaks, we prescribe the campaigns, we execute everything. You focus on food.

Included in your Foundation membership. Pay only for the campaigns you need.

The Key Principle

INTELLIGENCE-LED
PRESCRIPTION.

Every merchant gets the same Foundation Package (App, Site, Management).

Then, based on your specific FIND / ORDER / REPEAT diagnosis, we recommend the exact campaigns you need to win. No fluff. No wasted budget. Just growth.

We Diagnose

Data identifies your biggest leaks.

We Prescribe

You pick the weapons you want.

We Execute

Full agency-grade management.

Phase 01

FIND CUSTOMERS

Get discovered when customers are looking for food (and even when they’re not).

Aggressive

The Portal Killer

// Migration Suite

Stop paying the 30% 'Lazy Tax'. We design high-gloss bag flyers that explicitly show customers how much they save by ordering direct. We convert your existing portal customers into YOUR customers.

Expected Outcome

Migrate 40% of portal traffic in 90 days.

When we prescribe this

You are doing £5k+ on Just Eat/Uber.

Guerrilla

The Neighbourhood Siege

// Local Dominance

Old school but deadly. We map your 1-mile 'Gold Zone' and saturate it with high-converting door drops. We don't just post them; we target the streets with the highest order value.

Expected Outcome

Complete awareness in your immediate area.

When we prescribe this

You need a fast injection of local orders.

Essential

Google Hygiene Audit

// Visibility Suite

When people search 'Food near me', do you win? We surgically clean your Google Profile, remove competitor links, and optimize your categories to rank #1.

Expected Outcome

Capture the high-intent 'Hungry Now' traffic.

When we prescribe this

Always prescribed. It's digital foundations.

Done-For-You

The Content Factory

// Social Suite

You cook, we post. We turn your food into drool-worthy content. Managed competitions, 'Tag a Mate' giveaways, and menu showcases posted weekly.

Expected Outcome

Stay famous in your local feed.

When we prescribe this

Inactive social accounts.

Reputation

The Review Boomerang

// Trust Builder

A managed staff-incentive system. We give your drivers cards that 'bribe' customers for 5-star reviews (e.g. 'Scan for free side next time').

Expected Outcome

Flood your profile with 5-star social proof.

When we prescribe this

Merchant has <100 reviews.

Defence

Brand Shield PPC

// Paid Ads

Portals bid on YOUR business name to steal your traffic. We bid higher. Ensure the first link customers see is yours, not theirs.

Expected Outcome

Stop losing direct orders to intermediaries.

When we prescribe this

Portals appearing above you on Google.

Phase 02

CAPTURE ORDERS

Capture high-intent traffic at 0% commission through optimized digital channels.

AI Tech

The Missed-Call Catcher

// AI Phone Suite

Every missed call is a lost £20. Our AI intercepts missed calls instantly and sends a text: 'Sorry we missed you! Order here for 10% off'.

Expected Outcome

Turn busy signals into revenue.

When we prescribe this

Busy kitchens that ignore the phone.

Psychology

Menu Engineering

// Profit Optimisation

We don't just upload your menu; we weaponize it. Decoy pricing, modifier upsells ('Add Cheese?'), and strategic placement of high-margin items.

Expected Outcome

Increase Average Order Value (AOV) by 15%.

When we prescribe this

Every merchant.

Conversion

Cash-to-Card Converter

// Payment Suite

Cash orders are slow and risky. We run in-store campaigns to push customers to your digital ordering system for a slicker experience.

Expected Outcome

Streamline operations and capture customer data.

When we prescribe this

Cash-heavy, chaotic front-of-house.

Phase 03

DRIVE REPEAT

Build an automated system to own your customers and bring them back forever.

Cash Flow

The Tuesday Topper

// SMS Blast

Quiet night? Push a button. We send a 'Flash Offer' SMS to your database. It creates a rush of orders in 20 minutes flat. It is literally a money printer.

Expected Outcome

Instant revenue on demand.

When we prescribe this

Merchants with quiet mid-week nights.

Retention

The Birthday Bank

// Auto-Loyalty

We capture every customer's DOB. On their birthday week, they get a 'Free Main' voucher. They bring 3 friends. The table spends £60+. You win.

Expected Outcome

Guaranteed large party bookings.

When we prescribe this

Restaurants wanting high-value tables.

Win-Back

Lazarus Protocol

// Churn Reactivation

Customer hasn't ordered in 60 days? They are 'dead'. We hit them with an aggressive 'We Miss You' offer to bring them back to life.

Expected Outcome

Resurrect lost revenue automatically.

When we prescribe this

Large databases with low engagement.

Sticky

The Digital Wallet

// Ecosystem Lock-in

Give customers 'Store Credit' instead of discounts. If they have £2.50 in their wallet, they CANNOT order from a competitor. They are locked in.

Expected Outcome

Create unshakable loyalty.

When we prescribe this

Competitive areas with high churn.

/// Managed Execution

YOU PICK THE PLAY.
WE EXECUTE.

Takeaway owners shouldn't be marketing managers. You get a dedicated agency team that handles design, ad management, and campaign rollout for you.